Here's a summary of a good talk I listened to last week by Dave Addey entitled "So you have an app idea?". It's the first talk I've heard in a long time which was worthy of note-taking. You'll find in the list below some points the speaker mentions for determining the potential of an app idea.
- Universal appeal: Is it niche, i.e. relevant only to a particular interest group and therefore not going to make much money?
- International appeal: Is it as relevant in China as it is in the UK?
- Lasting appeal: Will it still be relevant a year(+) from now for users to install and use?
- Ongoing use: Is it a use once or twice and throw away app or will it be used over a lengthy, potentially indefinite time-frame?
- Personal interest: Does it scratch my own itch? Do I want or need this myself?
- The hook: Is it something that has not been done before? Does it give people a reason to write about it, to be excited about it, and to show it off to their friends?
- Dead time principle: Can it be dived into and out of for short spells, i.e. whenever the user has a moment free to use it?
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